MN: Houston, we have a problem – an integrated approach to crisis management
Speaker: Sarah-jane Freni, Shooting Star
Thursday July 28th, 5:30 – 7:30pm. Bath.
All organisations are vulnerable, but do you know who should step up when things go wrong or how to effectively manage crisis? During this event, Sarah-Jane will show us the importance of reputation management in the digital age, compare the PR vs Marketing approach and give us some simple strategies to start turning any crisis around.
About the speaker
Sarah-Jane Freni studied PR and Journalism in Brussels, Belgium nearly 20 years ago. Her early career was spent touring across Europe with obscure and famous bands. She developed a keen interest in international PR and crisis management along the way, or maybe they were just survival skills.
She has since worked her way back to her more traditional PR and marketing roots, having acquired a wealth of experience in sectors as wide and varied as renewable energy, international trade, automotive and tech.
In January 2016, award-winning East Midlands PR and Marketing agency Shooting Star put Sarah-Jane at the helm of their newly opened Bristol office.
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