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How To Get The Most From Universal Analytics

Dan Fallon – Search Star

The Clifton Club

Tuesday 11th November 2014, 5:30 – 8pm

How to get the most from Universal Analytics

dan fallon BBMNBack in October 2012 Google anounced it was overhauling it’s analytics tool and releasing a new version of the platform dubbed ‘Universal Analytics’. Fastforward two years to 2014 and people are still scratching their heads over the change. Everyone liked ‘Classic’ Analytics, why change? What can Universal Analytics do? How could you use it to better understand your business & data? All of these questions and more will be answered in Dan’s sterling talk.

Dan Fallon is the founder of Search Star.

Search Star, are a top notch Pay Per Click consultancy  based in Bath. They deliver stellar PPC campaigns & exceptional results to happy customers.

They work with clients from across the UK and around the world, selling products from designer shoes to potato seeds, from espresso machines to football trophies.

Their fabulous team prides itself on its friendly, straight-talking service, a sound knowledge of advertising technology and an unbeatable understanding of what makes people click.

About the Speaker
Dan started working in advertising in 1992 after graduating from Warwick University where he studied economics. He gained the Chartered Institute of Marketing Diploma in 1993. From 1993 to 2005 Dan worked in media agencies (MediaCom, Manning Gottlieb OMD and The Response Team) starting as a Graduate Planner/Buyer and finishing as Media Director.
Dan was one of the first people in the UK to qualify as a Google Advertising Professional and set up Search Star Ltd in 2005. Needless to say, he knows his stuff!


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