The Thirteen Touchpoint Leaks
Bristol Clifton Club
5.30 to 8pm Tuesday 11th November
In this practical 45-minute session, Bryony Thomas – award-winning author of Watertight Marketing – will map the ways that most businesses waste money on marketing against a typical buying decision.
Using a powerful questioning technique, she will ask thirteen questions that will enable you to identify the profit leaks in your marketing set-up and prioritise the order in which you should address them for fastest payback.
You will leave this session with a clear and structured way to: – Traffic light the key elements of an end-to-end marketing set-up – Develop a priority action plan for building or renewing a marketing operation.
About The Speaker
Since her book was named as the Chartered Institute of Marketing’s book of the month last year, Bryony has been touring CIM regions, and was described by Philip Preston, regional chair for Greater London: “I have been organising events for the CIM for around six years and I can honestly say that Bryony is one of the best presenters I have had the pleasure of working with. As well as being a very engaging speaker, personally I find her approach to small business marketing has amazing clarity and borders on the genius.”
When and where
Our venue is the Clifton Club. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finish by 7.30pm allowing for more networking time until 8pm.
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