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LOVE BRANDS – What are they?

Martin Warnes – Warnes ID
The Bath & County Club, Queen’s Parade, Bath
Thursday October 30th, 5.30pm – 8pm
” Love Brands” – What are they?

A Love-brand is one that inspires loyalty beyond logic. It achieves this through – understanding, focussing and then transmitting a set of distinctive emotions – which are unique to that brand.

This Keynote presentation explains and illustrates how any entity (organisation, product or service) can apply the 3 Es of Branding © process to improve what it’s brand means and therefore it’s future.

About the speaker:

Martin Warnes has been an independent brand specialist for more than 35 years ago.He began his career as at JWT, before joining Massius Wynne Williams as creative director. After 18 months he moved to Toronto to work for Stewart & Morrison Designs before heading to USA to work for Sandgren & Murtha the leading Manhattan based industrial design company.Martin’s early years working in the advertising world as well his graphic design experience gave him the unique skills to work in this new way of creating brand identities.Martin used this new approach to corporate identification with Conran Design then Fitch Design as Creative Director. After two years Martin decided to leave and start his up on his own – to offer a dedicated, personal brand identity service. Over the past 35 years Martin’s specialist brand identity firm – Warnes Id Co – has created verbal and visual brand identities for more than 300 entities. Although he has created brand identities for entities of every size, business type, operating locally, nationally and globally, Martin’s favourite client profile is start-ups, primarily because he can help them determine and establish their unique brand.

Martin gives regular talks & workshops on brand identification to business groups/seminars, networking groups and management / degree courses.


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