Why Do Some Digital Ideas Fly While Others Die?
Bath, Thursday 25th September 2014
In September Ben Heald spoke very candidly about why some digital ideas turn into great success stories while their contenders fail to stay the distance.
“This blog is a summary of a talk I gave recently to the Bristol & Bath marketing group at the Bath & County Club on why some new ideas fly, but others die! Chatting to the organiser Matt Varley in advance, we agreed the group might find it interesting to hear about some of Sift’s disasters, as well as tales of glittering growth! I’ve always taken the view that you learn more from failures than successes, and as I also don’t shirk from talking openly, it was a great opportunity to open the kimono!
I plunged straight in to talk about various projects that haven’t worked for Sift…..”
Read more of Ben’s talk here.
About the Speaker
Ben Head is the founder and CEO of Sift,one of the South West’s most successful digital media businesses. In the past 18 years it has grown to be very successful and has worked with a fascinating roster of clients.
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