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Content that counts – engaging a team to create in a changing industry

View Ben’s thought provoking talk, full of practical guidance here.

Ben Luger, Marcomms Specialist, Ecosurety

The Bath & County Club, Bath, BA1 2NJ

Thursday 30th March , 2017 5.30-7.30pm

At the Bath Marketing Network event members learnt how Bristol-based marcomms specialist Ben Luger, engages a wider team of experts within an organisation, beyond the marketing team, to help to create more successful content.

Ben Luger MN talk March 2017 v2

Working in the complex and constantly evolving environmental compliance industry, Ben looked at how even a small marketing team can overcome the challenge of ensuring they never miss an opportunity to develop essential content by utilising key external resources…

Ben, a consultant with Ecosurety spoke about:

o   The problem – Complex business services with infrequent content written by a few

o   The challenge – How to engage a team to create a constant flow of quality content?

o   The solution – Making content creation an integrated process and involve the experts

About the speaker

Ben Luger is a Marketing Communication Specialist working for Ecosurety, a provider of environmental compliance for some of the leading brands in the UK. He has specialised in Marcomms for over 5 years and previously worked for Base Structures Ltd, Lifetime Awarding and The London Plant Company.  His speciality is securing high value content and material in the field of digital and ecommerce. He hosts the odd webinar and also has a strong drive to improve things for the better with projects like  www.joinmyjourney.org

When and Where

Our venue for the evening is The Bath & County Club, Queen’s Square, Bath. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.

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