Data, engagement, traffic… What do you want for Christmas? Antony Rawlins is CEO and founder of Digital Visitor, a multi-award winning social media marketing agency in Bristol. In this presentation, Anthony will talk about Facebook campaigns – covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website. About the speaker Anthony is passionate about digital marketing and studied Business Management at Bristol University. Shortly after YouTube launched in 2005, he was inspired to set up a business himself – helping local attractions gain more exposure and sell themselves via the new video sharing platform. Since then, Digital Visitor has expanded its social media services in response to customer demand and can count some big name brands from travel and retail sectors amongst its recent clients. This will be a relaxed and enjoyable way to meet a wide range of local senior marketers. This includes clients, Agency folk, consultants, suppliers, academics and graduates looking for their first job in marketing.