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The Art of Listening: A Guide to Social Media Monitoring 

Roger Jones, Actionable Insight 

Thursday May 26th, 5:30 – 8:30pm. Bath. 

When someone talks about your brand online, do you know who they are? Or what they are saying, with what sentiment? Do you know which websites or social networks they are on? And most importantly do you know when and how you’d like to get involved in the conversation?

Come along to The Art of Listening to understand what is being said about your brand, the key contexts of conversation, identify key opinion leaders and how to use the real-time information to drive insight and audience segmentation.

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