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Why marketers should care about data quality

 

Why marketers should be concerned with data quality – Ian Cray, KETL Limited

Thursday November 26th. 5:30 – 7:30. The Bath & County Club, Bath

In today’s competitive business environment marketers must have access to the right data at the right time in order to be effective and successful. No-one knows this better than our speaker, Ian Cray, who has over 25 years experience extracting, moving and visualising data for a wide variety of companies from small charities to large multinationals.

Data Quality isn’t just about the wrong contact details entering the CRM (although this is still really annoying and surprisingly common!) it is ensuring that your data is meaningful and that it provides valuable customer insight for your business.

During the evening we’ll learn how Data Quality can enhance the core functions of marketing, discuss how you can track customer engagement and get a better understanding of what is easily achievable in Data Quality. We’ll see live demonstrations of data verification checks and gain insight into what is possible with Data Quality by looking at case studies from companies who have invested in Data Quality and reaped the rewards like AgeUK.

Speakers from KETL Limited

Ian Cray has over 25 years experience extracting, moving and visualising data for a wide variety of companies from small charities to large multinationals. His passion is helping clients extract clean and valuable insight from data.

Helen Woodcock has over 15 years of marketing and business development experience working for large companies and SMEs. Helen has spent the last few years developing strategies to integrate data analytics into the marketing role.

When and where

Our venue for the evening is The Bath & County Club, just off Queen’s Square. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.

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