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What skills does the modern marketer need?

Rachel Hudson, Cambridge Marketing College What skills does the modern marketer need?

Thursday October 29th. 5:30 – 7:30. The Bath & County Club, Bath

The dramatic changes marketing has had to adapt to are clear for all to see; new technology, the digital revolution, fundamental shifts in the global economy – need I say more? In this context what skills does the modern marketer need to survive and to thrive?

View the presentation here: Skills the Modern Marketer needs MN October 2015

In a change to our advertised schedule we are delighted to announce our speaker at this months’ Marketing Network Bath event is Rachel Hudson, a tutor at Cambridge Marketing College and a consultant to a wide range of Clients including the largest non-fiction publishers in the world and anti-Human Trafficking charity, Unseen.

Rachel has been in blue chip Marketing Communications for more than 20 years and is fascinated by brand behaviour, consumers and how the two interact.

She is perfectly placed to talk about the impact of change for marketers. She was Internal Communications Partner at the BBC when Greg Dyke controversially came in to shake things up; Marketing Manager at Malmaison as the business was geared for sale and Marketing Manager at M&S responsible for creating their first eCommerce strategy. Rachel created brand transformations for Whyte & Mackay and Grolsch and as Head of Marketing at Celador she oversaw the launch of one of the most successful British films ever made; Slumdog Millionaire.

Rachel is an accomplished and insightful speaker and this event is highly recommended.

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When and where

Our venue for the evening is The Bath & County Club, just off Queen’s Square. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time. This month we will also welcome our new hosts for Bath, Deep Blue Sky.

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