Website Personalisation – is it just for Amazon?
We all know that Amazon, ebay and others personalise your online experience based on your shopping history. But apart from these giants of ecommerce, is it worth the time and money personalising your own website? Ryan will explain what he means by “website personalisation”, show some simply ways to reap the rewards from it and then also share some specific (maybe surprising) examples of what some websites are now getting up to.
About the speaker
Ryan studied Economics at University and then flirted with the idea of becoming an Accountant. After a period of reflection (no accountants would give him a job), he spent five years in direct marketing, then five years in digital marketing, followed by a further five years running a team that built highly converting websites. For the last 2 years he’s focussed fully on “Conversion Rate Optimisation” and rather than building websites, his team at SearchStar work with Clients and Web Developers to ensure they build websites that don’t just look good, but deliver fantastic results.
As CRO Director at SearchStar he is part of a team of digital specialists who pride themselves on friendly, straight-talking service, a sound knowledge of advertising technology and an unbeatable understanding of what makes people click. Core areas include PPC, Biddable Media, Conversion Rate Optimisation, Web Analytics and Training.
When and where
Our venue for the evening is the Bath and County Club. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.
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