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The Art of Listening: A Guide to Social Media Monitoring

The Art of Listening: A Guide to Social Media Monitoring – Roger Jones, Actionable Insight

Thursday May 26th, 5:30 – 7:30pm. Bath. 

View Roger’s  notes from the talk here.

When someone talks about your brand online, do you know who they are? Or what they are saying, with what sentiment? Do you know which websites or social networks they are on? And most importantly do you know when and how you’d like to get involved in the conversation?

Come along to The Art of Listening to understand what is being said about your brand, the key contexts of conversation, identify key opinion leaders and how to use the real-time information to drive insight and audience segmentation.

Together, we will discover:

  • how social media monitoring tools work
  • in what ways can the real-time data be presented in a usable form
  • which business departments can use the information and how
  • how audience segmentation can be improved
  • what insight can be gained to improve marketing effectiveness

About the speaker

Roger understands that developing an effective digital strategy is a combination of asking intelligent questions, paying careful attention to the answers and harnessing the power of data to create new angles of thinking. He then works closely with the key people in the business to create the “Go-To-Market Plan”.

Since launching Actionable Insight in 2010, Roger has worked with over 60 ambitious and successful businesses in a wide range of sectors. These include business-to-consumer & business-to-business in the UK & International markets. Sectors range from fashion, retail and leisure to IT, education and communications.

Roger has shared his expertise, experience and thought leadership in talks and workshops with UK Trade & Investment, Chartered Institute of Marketing, British Chamber of Commerce, Academy of Chief Executives, the Direct Marketing Association and others.

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