The Clifton Club
Tuesday 13th January 2014, 5:30 – 8:30pm
Mission Critical – Why businesses with purpose create the best content (and how to find yours in 2015)
Want to get success from your content? Then according to Valuable Content Founder Sonja Jefferson, you need to start with the ‘why’ not the ‘what’. Building trust is the no.1 job for marketers, in an ever changing web-based world trust is everything. Join us on the 13th as Sonja ponders and proclaims the principles behind trust and unveils the true power of story. You’ll get heaps of actionable tips and tricks for your own marketing and learn how to find your ‘why’
Valuable Content help B2B and professional firms get to the heart of their message and create valuable content that generates good leads and wins them work. Their clients tend to be experts in their field – tech firms, consultancies, professional advisers and service-based businesses. They are often the unsung heroes of their industry – doing great work but struggling to spread that message wide. Untangling a complex proposition and turning it into a story and content that resonates is what they do best.
About the Speaker
Sonja Jefferson is MD and founder of Valuable Content. Co-author of the Valuable Content Marketing book, Sonja is a content marketing consultant, speaker and writer. Sonja helps business owners and marketers at B2B and professional service firms to place high quality content at the heart of their marketing for sales results. She advises, writes and runs workshops on how to get the best out of digital marketing methods and build high performing websites.
When and where
Our venue is the Clifton Club. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finish by 7.30pm allowing for more networking time until 8pm.
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