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Aggregation of Marginal Gains

Kevin Mason – Proctor + Stevenson
The Clifton Club
Tuesday 10th May 2016. 5:30 to 7:30pm

Aggregation of Marginal Gains
Kevin Mason will return after a highly engaging 2015 talk, to reveal the final results of Proctor + Stevenson’s innovative hybrid B2B marketing campaign (as discussed here). He will also discuss how we can apply traditional approaches and understanding of audience to make modern marketing work. This is set to be an insightful and engaging talk for marketers and agency folk alike!

Bristol-based marketing and communications agency Proctor + Stevenson hold more than 35 years of experience and have truly stood the test of time. They help their clients streamline and enhance marketing activity to improve their ROI, and believe that creativity has to be underpinned by real purpose and accountability. Their impressive list of clients include Saudi Arabian Airlines, Panasonic, BMW, Regus and Axa Wealth.

About the Speaker
Specialising in planning, strategic positioning and response marketing, Kevin Mason leads the strategy for Proctor + Stevenson and all of their clients. He has vast experience in financial services, manufacturing, engineering and IT, and is a regular speaker at events for the Institute of Direct Marketing and the Direct Marketing Association.

When and Where
Our venue for the evening is The Clifton Club, Bristol. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time afterwards.

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