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The Importance of Personalisation in an Omnichannel World

Bruce Griffin – Rockpool Digital
The Clifton Club
Tuesday 14th June 2016. 5:30 to 7:30pm

Slides are now available here.

The Importance of Personalisation in an Omnichannel World

The omnichannel approach to marketing puts the customer at the center of its strategy, but it can be challenging to deliver a truly personalised and contextual customer experience. Bruce Griffin, founder and CEO of Rockpool Digital, will lead us through the world of omnichannel marketing, highlighting the keys to better understanding your customers and the business value of omnichannel. What are the omnichannel obstacles and how can we overcome them? This is set to be a valuable talk for marketers, agency folk and consultants alike.

Bristol agency Rockpool Digital was founded by Bruce in 2004 and has since become one of the fastest growing digital agencies, achieving multi-million revenue growth over successive years. The agency specialises in solving acquisition and retention problems by connecting data and technology into a single customer view that enables brands to deliver personalised customer experiences. Their clients include Sky, Audi, RAC, Red Bull and Sainsbury’s.

About the Speaker

Bruce Griffin has a wealth of experience delivering digital services for global brands, major corporations and government organisations. This experience, coupled with his desire and ability to understand business challenges, results in digital solutions that deliver great results for Rockpool’s clients and, in turn, their customers. Bruce holds an MBA from the University of Bath, and is on a mission to make Rockpool the best digital agency in the UK!


When and Where

Our venue for the evening is The Clifton Club, Bristol. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time afterwards.

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