Gamification: Marketing with Fun
Gamification: fad or foolproof method of conversion? Come along to the Bath Marketing Network to find out how gamification can be applied to your marketing strategy to increase conversion, generate buzz for your brand and delight existing users.
In this talk, Adam will introduce us to the four types of fun, give advice on why and when you should gamify, and talk us through the best tools to measure its success.
About the speaker
As the Digital Strategist at Deep Blue Sky, Adam works with business leaders to make their goals a reality. His expertise in UX provides him with a valuable insight into the motivations and expectations of business and consumer users.
Adam’s 10 years of experience in digital and his work with brands like Vodafone and SABmiller have enabled him to balance best-practice and latest innovation in technology with pragmatic, client focussed solutions.
When and where
Our venue for the evening is the Bath and County Club. As always, the evening starts at the bar with networking from 6:00pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.
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