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Don’t Be a Dedicated Follower of Marketing Fashion

Kevin Mason – Proctor + Stevenson
The Clifton Club
Tuesday 8th December 2015. 5:30 to 7:30pm

Don’t be a Dedicated Follower of Marketing Fashion
We see it all the time, a new trend emerges and companies jump onto the bandwagon – it can be hard to resist. But what are the pitfalls of following the latest marketing trends? Kevin Mason, Strategy Director at Proctor + Stevenson, will discuss this and argue that, these days, we need to be using a wider range of the old and the new techniques to be creating truly integrated campaigns.

Kevin will take us through a confidential report on results from a current B2B campaign for a very well known distance learning brand. The lead generation campaign has blended a hybrid model of inbound and outbound email and direct mail. Yes, you heard that right, sexy inbound content marketing meets the devil dressed in cold email and DM. The results? Well, you’ll be surprised. If you’re interested in the response behaviour of B2B buyers and you’re looking for measurable ways to improve and innovate your lead generation activity, then this talk is perfect for you.

Bristol-based marketing and communications agency Proctor + Stevenson hold more than 35 years of experience and have truly stood the test of time. They help their clients streamline and enhance their marketing activity to improve their ROI, and believe that creativity has to be underpinned by real purpose and accountability. Their clients include Saudi Arabian Airlines, Panasonic, BMW, Regus and Axa Wealth.

About the Speaker
Specialising in planning, strategic positioning and response marketing, Kevin Mason leads the strategy for Proctors and all of their clients. He has vast experience in financial services, manufacturing, engineering and IT and is a regular speaker at events for the Institute of Direct Marketing and the Direct Marketing Association.


When and Where
Our venue for the evening is The Clifton Club, Bristol. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time afterwards.

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