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The Great Awareness Heist

Nick Farrar – Workbrands
The Bath & County Club
Thursday 25th June 2015

 Slides are now available here

The Great Awareness Heist – How to Arrest your Audience with Visual Content Nine out of ten marketers have been producing much more content this year than previous years. When you add to this the fact that 27 million pieces of content are shared every day, it begs the question – how can we break through the noise?

Successful visual content is not simply achieved by combining words with pictures. We crave content that is efficient, engaging and easy to digest. Nick Farrar, co-founder of Workbrands, will discuss the power of visual content in all of its formats and how to effectively incorporate it into your campaigns to get your content noticed and remembered.

Bristol-basedcreative agency Workbrands was founded in 2003 by Nick Farrar and Steve Goss, and combines high quality design, brand management and creative marketing services to provide unique solutions to their clients. Following a successful 2014, the agency was listed in the ‘Top 20 Fastest Growing B2B Agencies’ by B2B Marketing. Clients include VMware, The Royal Veterinary College, Western Power, Copenhagen Business School and Brit Insurance.

About the Speaker Having spent over 20 years in B2B marketing, Nick has an in-depth understanding of what makes brands work, live and breathe and knows exactly how to maximise ROI for clients. Before co-founding Workbrands, he was director of a recruitment comms agency and MD of an international publishing and events company. A passionate advocate for the use of creativity in strategic business thinking, Nick is a regular contributor in B2B marketing media and is well-versed in helping others tell their story through design in a way that engages their audience.

The great awareness heist - Workbrands When and Where Our venue for the evening is The Bath & County Club, just off Queen’s Square. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.

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