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Overcoming Sea Blindness – How to Deliver a Successful Digital Strategy

John Lynch – e3

The Bath & County Club
Thursday 26th March 2015

Slides available here.


Overcoming Sea Blindness – How to Deliver a Successful Digital Strategy

John Lynch2_120x120SThe Royal Navy’s lead digital agency is holding a masterclass in digital storytelling, and you’re invited.

 When e3 initially won the contract three years ago, the brief was to develop the new face of the Royal Navy. As digital is a vital pillar of their communications strategy, the website is a natural focal point, but how do you deliver a successful strategy to an organisation with such varied stakeholders? It’s all about relevant content.

 Key takeaways from this talk are: how to use different forms of content to create appeal, how to take core company values and ensure these are centre-stage in your strategy, and – very importantly – how do you make sure you appeal to different target groups?

e3 is an award-winning agency based in London and Bristol, who deliver creative and digital solutions to solve real-world problems. They apply a mix of insight, creativity and technical innovation to help their clients deliver an impact on their business and audiences. Their clients include Kia, Orange, Clarks, the National Trust and Bristol Airport.

You can read more about the Royal Navy case study here.

About the Speaker
John Lynch holds over 16 years’ experience in the marketing and media markets in the US, Europe and Asia Pacific, having worked on agency, client and publishing side. Before his directorship in e3, John ran his own New York based networking site for social entrepreneurs. In the past he has worked with TBWA Digital in Dublin and – in Australia – McCann Erickson, Isobar, Mediacom and IBM Asia Pacific.

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When and Where
Our venue for the evening is The Bath & County Club, just off Queen’s Square. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.

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