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Acquire, Convert, Retain – A Guide to CRO For Everyone

Ryan Webb – Search Star
The Bath & County Club

Thursday 23rd April 2015

 Slides now available  here

Ryan Webb photo2_120x120editedAcquire, Convert, Retain – A Guide to CRO For Everyone 

The marketing industry has spent the last 15 years working out how to get well-targeted traffic to websites. Over the last few years it has woken up to the necessity of maximising the value of that traffic with Conversion Rate Optimisation (CRO), which will make a tangible difference that shows on the bottom line. Expect actionable tips that will help you instantly improve your website, interpret the results and better understand fast-changing user behaviour.


The key takeaways from the talk are the fundamentals of CRO – what it can help with and how to make a start on your first CRO project. Ryan will also cover hypotheses testing, CRO methods and tools, and look at CRO in a multi-device, dual screen world.


Search Star is a PPC and media buying agency based in Bath, dedicated to driving digital conversions through smart buying and outstanding CRO. It is one of the top 10 independent PPC agencies in the UK and the largest in the South West! People work with them because of their unbeatable understanding of what makes people click. They work with clients across a range of industries, from law firms to travel companies and financial services to luxury retailers.


About the Speaker
Ryan Webb is CRO Director at Search Star and spends his days finding ways to improve user interaction, engagement and conversion on clients’ websites. Having started life as a radio and press buyer, he defected to the digital side of life in 2005 when he realised it was far more interesting (and where all the cool kids were)! Over the past 16 years, Ryan has helped more than 200 businesses improve their websites and marketing strategies.

 Search Star Canva


 When and Where 

Our venue for the evening is The Bath & County Club, just off Queen’s Square. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.

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