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Be Afraid, Be Very Afraid: Does ‘The Fear’ Make Us More Creative?

Tiffany Maddox – Rubber Republic 
The Clifton Club
Tuesday 12th April 2016. 5:30 to 7:30pm

Be Afraid, Be Very Afraid: Does ‘The Fear’ Make Us More Creative?
The last time we were so fortunate to have Tiffany Maddox speak at a Marketing Network event, we completely sold out so we’re very excited to invite her back to the Clifton Club for another fantastic talk. Tiffany will explore what ‘the fear’ is and how it’s useful to agencies and marketers. What happens when we confront the things we’re afraid of? How can we scare clients into taking risks that pay off?

Bristol and London-based agency Rubber Republic are the experts when it comes to viral videos. And we’re not talking about any videos, but award-winning videos such as Bodyform’s The Truth, Fiat’s Motherhood rap and Gillette’s Federer Trick Shot – was it real or just clever advertising? The Internet is still undecided. This team of writers, film-makers and content sharers don’t just make the films, they devise the full strategy from media partnerships to blogger outreach. Other notable clients include Heineken, Mastercard, Audi, Yorkshire Tea and Marvel.

About the Speaker
Tiffany Maddox has been named one of the UK’s top 50 digital women under 30 by The Drum for making waves in the digital sector. She is a multi-award winning writer and can list winning a Golden Lion at Cannes for the Bodyform video as one of her biggest professional achievements so far. She works on projects throughout the entire process, from early planning and script writing to distribution.

When and Where
Our venue for the evening is The Clifton Club, Bristol. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time afterwards.

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