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Avoid data disaster; combine digital and data to win.

How to engage with past and present customers to create competitive advantage in the face of challenging new laws.

Ben Martin, MD, Bray Leino Yucca

The Clifton Club, Bristol, Tuesday 12th July 2016. 5:30 to 7:30pm, 2016

Whilst the “Leave” vote has thrown many things into the air new data protection legislation is due to be introduced before the UK exit in May 2018, and according to many is likely to be retained into UK law after the UK exit.

Given the size of its impact marketers need to prepare for it as it has the power to decimate the current marketing activity of many brands.  Weight Watchers for example currently talk to lapsed members going back 4 years.  If they don’t take the appropriate steps now all that is at risk.

The new GDPR (General Data Protection Regulation) legislation is NOT about tweaking opt in wording.  It is about putting customers in control of the relationship they have with your brand or your Client’s brand.  To thrive in this new landscape you will need to build far more nuanced engagement and data capture strategies that span the range of topics and products you want to talk to your current and lapsed customers about.

Our speaker is fantastically well quipped to lead us through the subject.  He is Ben Martin, MD of Bray Leino Yucca, a 40 strong Customer Engagement agency and part of the Bray Leino group, a company of 400 people working across the UK and Asia.

Ben will explain how you can link a brand’s digital marketing with a data strategy to create a clear competitive advantage.  He will give examples from his work with Clients such as English Heritage and RAC and explain why this is something marketers need to focus on today.

About the Speaker

Ben Martin

Ben began his career with leading agencies EHS and Proximity before becoming a shareholder in digital marketing Agency Yucca in 2006.  Today he is MD of Bray Leino Yucca, part of the Bray Leino Group.

In his career Ben has worked on brands including RAC, English Heritage, Britany Ferries, Clarks and Microsoft.

When and Where

Our venue for the evening is The Clifton Club, Bristol. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time afterwards.

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