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Catch Up 2016

Bypass digital clutter using effective storytelling techniques

David Sloly, Partner, Harvey David

The Clifton Club, 22 The Mall, Bristol BS8 4DS

Tuesday 13th December, 2016, 5.30-7.30pm

Learn how and why global brands are focusing their content efforts on telling a good yarn.

Studies in psychology show that stories deeply influence our attitudes and behaviour and that’s why businesses are focusing more and more on the ancient art of storytelling. The challenge is how to create authentic business stories that are not only memorable but actionable too.

How Heathrow transformed its customer experience

Charles Brindley, Customer Journey Consultancy

The Bath & County Club, Queen’s Parade, Bath BA1 2NJ

Thursday 24th November, 2016, 5:30-7.30pm

Find out how Heathrow transformed the experience of its passengers to make it the highest rated airport in Europe.

Our speaker, Charles Brindley, CX Consultant at Customer Journey Consultancy will share how techniques like customer journey mapping and value mapping can be adapted from the world of virtual service delivery to physical experiences like travel and retail. He will also share how he overcame the significant challenges of making change happen in a multi-stakeholder and highly-regulated environment that air travel has become since 9/11.

How to maximise results from social media marketing and demonstrate ROI

Ben Hollom, Managing Director, M2 Bespoke

The Clifton Club, 22 The Mall, Bristol BS8 4DS

Tuesday 8th November, 2016. 5:30 – 7:30

Ben will address the challenge of measuring and quantifying social media’s value to your business and how to make it work harder for you.

Gamification: Marketing with Fun 

Adam Pattenden, Digital Strategist at Deep Blue Sky

The Bath and County Club, Bath.

Thursday 27th October 2016

Gamification: fad or foolproof method of conversion? Come along to the Bath Marketing Network to find out how gamification can be applied to your marketing strategy to increase conversion, generate buzz for your brand and delight existing users.

Finding and Nurturing Digital Talent – Marketing Network KEYNOTE TALK

Matt Hardy, Joint MD, The Real Adventure Unlimited

The Clifton Club, Bristol

Tuesday October 11th, 2016. 5:30 – 7:30

Our members (Clients and Agencies) tell us that one of the biggest challenges they face today is finding, developing and holding on to digital talent. The cost, lost opportunities, effort and disruption caused by an unfilled vacancy or rapid turnover in digital staff can be catastrophic. We were delighted ….

Website Personalisation – is it just for Amazon? 

Ryan Webb, SearchStar

Thursday September 29th, 2016. Bath

We all know that Amazon, ebay and others personalise your online experience based on your shopping history. But apart from these giants of ecommerce, is it worth the time and money personalising your own website? Ryan will explain what he means by “website personalisation”, show some simply ways to reap the rewards from it and then also share some specific (maybe surprising) examples of what some websites are now getting up to.

Prof Tim Hughes & Dr. Mario Vafeas Bristol Business School, UWE

Clients and agencies: getting the most out of the relationship

Tuesday September 13th, 2016. Bristol

Recent research by Bristol Business School at the University of the West of England, suggests that many client-agency relationships are fraught with problems that damage creative output and efficiency. The inevitable result is dissatisfaction and, ultimately, relationship termination. Professor Tim Hughes and Dr. Mario Vafeas have been researching the current state of the typical client-agency. In this talk they will present their findings including new updates since they last spoke to the Marketing Network a year ago. They presented steps that can be taken by both parties to work more effectively together and in the past have offered free workshops for Agencies and Clients who want to focus on this issue.

MN: Houston, we have a problem – an integrated approach to crisis management,

Sarah-Jane Freni, Shooting Star 

The Bath and County Club, Bath, Thursday 28th July 2016. 5:30 to 7:30pm

All organisations are vulnerable, but do you know who should step up when things go wrong or how to effectively manage crisis? During this event Sarah-Jane will show us the importance of reputation management in the digital age, compare the PR vs Marketing approach and give us some simple strategies to start turning any crisis around.

Ben Martin

MN: Avoid data disaster; combine digital and data strategy to win.

Ben Martin, MD, Bray Leino Yucca

The Clifton Club, Bristol, Tuesday 12th July 2016. 5:30 to 7:30pm

How to engage with past and present customers to create competitive advantage in the face of challenging new laws.

New data protection legislation being introduced in May 2018 has the power to decimate the current marketing activity of many brands.  Weight Watchers for example currently talk to lapsed members going back 4 years.  If they don’t take the appropriate steps now all that is at risk

How to win customers and influence people

Anthony Rawlins, Digital Visitor

Thursday June 30th 2016, 5:30 – 8:30pm. Bath. 

Influencer marketing has become a core part of today’s digital landscape, no doubt thanks to the steady rise in the reach of bloggers, vloggers, Instagrammers and Pinners. Businesses across every vertical have realised that using voices trusted by consumers to amplify what they have to say delivers better results than traditional paid media ever could.

In this talk, Anthony explored the theory, rationale and practicalities behind influencer marketing, and highlighted how it can be used to drive commercial objectives.

Bruce Griffin, Rockpool Digital – The Importance of Personalisation in an Omnichannel World

Tuesday June 14th 2016, 5:30 – 7:30pm. Bristol. 

Bruce Griffin, founder and CEO of Rockpool Digital, guided us through the world of omnichannel marketing, highlighting the keys to better understanding your customers and the business value of omnichannel, as well as how we can overcome the most common obstacles to achieve our marketing goals.

Roger Jones

The Art of Listening: A Guide to Social Media Monitoring 

Roger Jones, Actionable Insight 

Thursday May 26th 2016, 5:30 – 8:30pm. Bath. 

Roger helped us to understand more about what is being said about our brands, the key contexts of conversation, how to identify key opinion leaders and use the real-time information to drive insight and audience segmentation.

View his notes here: The Art of Listening: A Guide to Social Media Monitoring

Kevin Mason, Proctor + Stevenson – Aggregation of Marginal Gains

Tuesday May 10th 2016, 5:30 – 7:30pm. Bristol. 

Kevin delivered an update on how the hybrid campaign from December’s talk went, and also discussed how we can apply traditional approaches and understanding of audience to make modern marketing work.

Bob Mytton – What Makes Us Creative? The Importance of Side Projects

Thursday April 28th 2016, 5:30 – 7:30pm. Bath. 

After a successful talk in Bristol last year, Bob Mytton will return to the Marketing Network to give an inspirational talk demonstrating the power of creativity when unleashed, and how it can open new doors! Discover what your team are capable of building if given the freedom to do something completely different.

Tiffany Maddox, Rubber Republic – Be Afraid, Be Very Afraid: Does ‘The Fear’ Make Us More Creative?

Tuesday April 12th 2016, 5:30 – 7:30pm. Bristol. 

The last time we were so fortunate to have Tiffany Maddox speak at a Marketing Network event, we completely sold out so we’re very excited to invite her back to the Clifton Club for another fantastic talk. Tiffany will explore what ‘the fear’ is and how it’s useful to agencies and marketers. What happens when we confront the things we’re afraid of? How can we scare clients into taking risks that pay off?

Natalie Horne – How behavioural insights improve Customer Experience

Thursday March 31st 2016, 5:30 to 8:00pm. Bath.

In this wide-ranging talk, Natalie will speak candidly about her experience of using behavioural insights to improve customer experience:

  • Reality check – how behavioural insight projects work in practice
  • Optimism bias – the pitfalls of selling change to companies and non-profits
  • Change blindness – why it’s so easy to miss the obvious
  • CX as a mirror – how the customer experience reflects employee bias
  • Behaviour & brand – where marketing meets management consultancy

Behaviour change projects mix the micro with the macro, the tactical with the strategic. This talk will attempt to do the same. Natalie will share the small changes to websites and customer messaging that made the most impact, how they relate to the broader challenges facing organisations and why the marketing industry should care about it.

Shane Carnell-Xu, Ready – How to Convert and Retain Followers of Your Brand

Tuesday March 8th 2016, 5:30 – 7:30pm. Bristol. 

Whether it’s a monthly fee for Netflix or Spotify, or a simple Like on Facebook, today’s consumers subscribe to brands in many different ways. Shane Carnell-Xu, co-founder of Bath-based subscription campaign specialists Ready, explore how tried and tested techniques designed to attract and retain magazine subscribers can be harnessed to grow any brand with a loyal following.

Lawrence Tilley – Responsive Web Design And Its Impact

Thursday February 25th 2016, 5:30 – 7:30pm. Bath. 

Responsive web design is in place on the majority of the websites we visit today. Google now ranks ‘mobile friendly’ websites higher in mobile searches. During this talk Lawrence Tilley from Design for Digital will be discussing and debating how responsive web design has changed the way we use and create websites forever. We’ll also take a look at what the future might hold for ‘web design’ too.

Jon Payne, Noisy Little Monkey – Practical SEO Checklists to Make you Rich and Sexy

Tuesday February 9th 2016, 5:30 – 7:30pm. Bristol. 

Jon Payne will share Noisy Little Monkey’s tried and tested methods for auditing websites, launching new sites and monitoring their progress monthly.

This practical SEO talk will give you a checklist that ensures you are (or your web developer is) doing the technical fundamentals right today, tomorrow, next week, next month and next year. Jon will suggest essential tools and relevant audit components.

Shane Carnell-Xu – How to Convert and Retain Followers of Your Brand

Thursday January 28th 2016, 5:30 – 7:30pm. Bath. 

Whether it’s a monthly fee for Netflix or Spotify, or a simple Like on Facebook, today’s consumers ‘subscribe’ to brands in many different ways. Shane Carnell-Xu, co-founder of Bath-based subscription campaign specialists Ready, explore how tried and tested techniques designed to attract and retain magazine subscribers can be harnessed to grow any brand with a loyal following.

Bob Mytton, Mytton Williams – What Makes Us Creative? The Importance of Side Projects

Tuesday January 12th 2016, 5:30 – 7:30pm. Bristol. 

It can be hard to constantly produce fresh ideas. It can be just as hard starting conversations and winning new business. Bob Mytton embarked on a side project to explore what makes us creative and Jazztypes was born.

What started out as a little bit of fun developed into a body of work that has won awards, had two exhibitions, been published, and raised the agency’s profile nationally, but most importantly their side project has created new and exciting work opportunities, including some very big brands.

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